The customer was looking to liven up and build an old pre-existing brand. I worked with a freelance marketer who had a vision of cleaning up the brand and giving a uniform look to all the flavors that had accumulated under one brand. We started with the 20oz bottle. I designed the shape of the new bottle to fit in convenience store coolers, fit in vending machines, and still stay true to this classic Root Beer brand. The bottles are in the process of being produced currently rebranding the whole line of labels to give brand consistency.